• The Price and Value Journey

Take the Horn out of Your Mouth

Take the Horn out of Your Mouth

January 25, 2023

“It’s not the content of what you say, because people don’t remember that. What sticks is the emotion and passion you convey.”

It's a Journey

It’s a Journey

January 24, 2023

I didn’t come bopping out of the price and value womb fully formed. It’s why my forthcoming book is titled “The Price and Value 𝙅𝙤𝙪𝙧𝙣𝙚𝙮.” It’s a journey.



January 20, 2023

“When someone tells me they want to get paid what they’re worth, it’s the pricing version of a selfie.”

A Simple Three Question Test on Whether Your Business Needs a Podcast

A Simple Three Question Test on Whether Your Business Needs a Podcast

January 19, 2023

There’s a lot involved in not just starting but maintaining a successful podcast. Before you take the leap, it’s important, as with any other marketing tactic, to do your homework and not make an impulsive decision. Here are three simple questions to use as a guide.

I Didn’t Forget

January 18, 2023

Here’s what “lead gen” in LinkedIn looks like from the perspective of the recipient: spam.

Experts Say . . .

Experts Say . . .

January 17, 2023

” , , , as you think about your business and make decisions, please don’t let your compass be determined by headlines and talking heads. Keep your focus on the facts you see on the ground, and when you consult experts, make sure they’re the ones who offer gray instead of black and white.”

Knee Jobs

Knee Jobs

January 16, 2023

For business owners, it’s easy to look at others and have “knee job envy.” You think that “such and such” looks like they’re getting around better in their business than you are. That’s baloney.

Do What Makes Your Heart Sing

December 15, 2022

Thoughts on lifestyle businesses, scaling, and why you got in business in the first place, if you’re a solo or small firm professional services firm.

It’s Not a Sales Call, it’s a “Best Fit” Conversation

It’s Not a Sales Call, it’s a “Best Fit” Conversation

May 10, 2022

A better way to frame these conversations is to start out with something like “let’s see if we’re a good fit, and to do that, I need to ask some questions.”

Gregg Burkhalter, "The LinkedIn Guy," LinkedIn personal branding relationship building

LinkedIn For Professional Services Providers: An Interview with Gregg Burkhalter, The “LinkedIn Guy”

April 14, 2022

On this episode of “The Price and Value Journey,” Gregg Burkhalter, dubbed “The LinkedIn Guy” by his clients, joined host John Ray to share his advice about effective relationship building and personal branding on LinkedIn.

© 2018 Ray Business Advisors, LLC.