• Pricing for Profit

It’s Not Your Content That’s Proprietary . . . It’s YOU

January 21, 2020

It’s Not Your Content That’s Proprietary . . . It’s YOU January 21, 2020 I’ve been working with a few solo professional services providers—all of them fit in the general category of coaches–who are worried. They think that other competitors are trolling them and stealing their content. I’m sure they’re probably right. However, in this age of Google search, cell phones which seem better at taking pictures and videos than making calls, and massive amounts of information available at your…

Finding the Ain’t

January 7, 2020

Finding the Ain’t January 7, 2020 In the work I do as an outside CFO and business advisor, I rely on CPAs to handle tax work for my clients, as compliance work such as taxation is not my expertise. Recently I had a series of different meetings with a client and a few prospective CPAs. After we’d completed our interviews, I asked my client which one he preferred. He told me his favorite. “Why did you like him?,” I asked.…

Quoting Rates and A Failure to Learn

January 6, 2020

Quoting Rates and a Failure to Learn January 6, 2020 Do you want to be a commodity or a problem solver? If you want to work with clients who are a better fit for you and earn higher prices for your engagements, then the answer is clear, right? If, however, when someone asks the “what are your rates” question and you respond by quoting figures and sending out a price list, you are in the “red zone” of positioning yourself…

should I increase my prices

“Should I Increase My Prices?” on the “Decision Vision” Podcast

January 4, 2020

“Should I Increase My Prices?” on the “Decision Vision” Podcast January 4, 2020 Normally I’m behind the board producing “Decision Vision” in my role running the North Fulton studio for Business RadioX®. I was honored to be asked to come around to the other side of the mic to discuss pricing with host Michael Blake, CFA, ASA, ABAR. We covered the importance of pricing in a business, how to negotiate prices, why hourly billing is the wrong way to price,…

Offering options or choices to clients

Flowers for Mom and the Power of Offering Choices to Clients

December 17, 2019

Flowers for Mom and the Power of Offering Choices to Clients December 17, 2019 My mom’s birthday is today. Yesterday, I went on the website of the flower shop near where she lives, one I’ve ordered from before, to have an arrangement delivered to her today. I chose an arrangement I thought she’d like, clicked through, and here’s a snippet of the next screen: I suddenly had options I didn’t expect. I could go with what was “shown.” For $10…

Warren Buffett on Pricing Power and Your Idiot Nephew

December 13, 2019

Warren Buffett on Pricing Power and Your Idiot Nephew December 13, 2019 I’ve written previously about Warren Buffett and his comments on pricing power. Buffett made a comment on the importance of pricing in evaluating a business which is frequently quoted by investors and folks like me who do work in pricing: The single most important decision in evaluating a business is pricing power. If you’ve got the power to raise prices without losing business to a competitor, you’ve got…

A Niche or An Ocean?: A Consultant’s Muddled Message

December 6, 2019

A Niche or an Ocean?: A Consultant’s Muddled Message December 6, 2019 Last week I was on the phone with a consultant ready to launch his practice. “Who do you serve?,” I asked him. “Businesses between $5 million and $50 million in sales,” he replied. “That’s not a niche,” I told him. “That’s an ocean.” Later, out of curiosity I looked it up:  according to NAICS, there are over 300,000 businesses in the U.S. with sales between $5 million and…

“Should I Price My Service Lower When I’m Starting Out?”

November 12, 2019

“Should I Price My Service Lower When I’m Starting Out?” November 12, 2019 This question comes up frequently when I speak to student entrepreneurs or owners of new businesses. I recently got this question from a business school student who said he wanted to start a consulting business. It’s an understandable question, but it comes from a faulty assumption. The premise is that lower prices attract customers, and that’s an understandable misconception that all services professionals have labored under when…

Another Way To Think About Value

November 8, 2019

Another Way to Think About Value November 8, 2019 Sometimes business owners get confused about value. They think value is tied up in the product they sell or the service they deliver, and that’s where they think value begins and ends. They think that value is what a customer receives when they consume the product or service. For example, an attorney sees that she has delivered value in the contract she prepares and delivers to a client. Value is intangible,…

Confidence and Pricing Your Services

November 1, 2019

Confidence and Pricing Your Services November 1, 2019 I’ve given several presentations to various groups over the last few weeks, including some student entrepreneurs just starting out. In the questions which come during and after those presentations, the underlying problem of confidence always comes up. Lack of confidence is that uneasy sensation when you get to that point in a conversation with a client when you start to discuss the price. Suddenly there’s a knot in your gut. You feel…

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