• The Price and Value Journey

The Value of a Barber: More Than Just a Haircut

August 15, 2018

Some professional baseball players see enough value in their barbers to fly them around the country (sometimes internationally) to get a haircut. Why? Because these barbers meet some intangible value needs these players have. It’s a reminder that all our customers have intangible needs we meet which go beyond the features of our product or service.

Your Pricing is a Signal to Customers

August 14, 2018

Your prices send signals to customers…sometimes messages you didn’t intend. A master woodworker’s story illustrates the point.

You’re Not Officially In Business Until . . .

August 10, 2018

You’ve had the ribbon cutting and you’ve got customers. Maybe you’ve even turned a profit. You’re still not officially in business until you’ve reached these milestones.

How Apple Hit One Trillion in Market Value with Disappointing Sales

August 6, 2018

Apple’s rise to one trillion in market value–a first in U.S. business history–was achieved because of a pricing strategy which overcame missed forecasts. There’s a lesson (and opportunity) here for all of us.

Making Connections without Bungling the Name

June 29, 2018

Connecting people is considerate and admirable. There’s a right way and a wrong way to do it, however.

© 2018 Ray Business Advisors, LLC.