• The Price and Value Journey

Value Gone Stale

Value Gone Stale

February 16, 2023

Value Gone Stale February 16, 2023 In recent survey results on the least desired Valentine’s Day gifts, one of the top choices was the classic heart-shaped box of chocolates. Over half of the respondents in this survey agreed that this gift represents a “cop-out.” Forty or fifty years ago, the heart-shaped box of chocolates was new and different. For many, the thrill of receiving such a box has waned over the years because they are so ubiquitous. And yet there…

If All Clients Are Price Sensitive . . .

If All Clients Are Price Sensitive . . .

February 15, 2023

Clients are not price sensitive. They are value sensitive.

Generosity Takes Effort

Generosity Takes Effort

February 11, 2023

“Generosity begins by trusting ourselves enough to know that we’re not actually drowning.”

“I Hate the Sound of My Own Voice”

“I Hate the Sound of My Own Voice”

February 8, 2023

So, if you’re a guest on a podcast, don’t worry. Your family and friends, your colleagues, and other listeners will think you sound fantastic because they’re hearing the voice they’re used to hearing.

Consistency Builds Authority

February 7, 2023

Consistency is arguably one of those intangibles that every client, without exception, is looking for in their professional services provider. Clients value not just expertise, but stability.

Opportunities in Herds

Opportunities in Herds

February 3, 2023

Remember when the term “Merger Monday” was a thing during the last wave of corporate acquisitions?

Now it’s shifted to “Make Plans to Find a New Job Monday,” as it seems that every Monday there’s more news of layoffs. There are reports out this morning, for example, that Dell plans to cut 5% of its global workforce.

The Difference in Networks

The Difference in Networks

February 3, 2023

A vibrant and deep network is key to building a successful solo or small professional services practice. Most service providers agree with this statement. (Those who don’t may not be in business much longer.)

Living Generously

Living Generously

February 2, 2023

” . . . living generously is the idea that if I consistently focus on creating and delivering value for others and aiding them in their journey, then somehow, somewhere along the way, I will receive even more than I gave.”

Appearance on The PowerVie Podcast

January 26, 2023

I was honored to be invited as a guest on “The PowerVie Podcast,” hosted by David Hall of All Contractor Marketing. It’s the most wide-ranging interview, as a guest, I can remember doing, as we talked about leaving corporate, purpose-filled charitable work, podcasting, pricing, and much more.

Take the Horn out of Your Mouth

Take the Horn out of Your Mouth

January 25, 2023

“It’s not the content of what you say, because people don’t remember that. What sticks is the emotion and passion you convey.”

© 2018 Ray Business Advisors, LLC.