• The Price and Value Journey

It's a Journey

It’s a Journey

January 24, 2023

I didn’t come bopping out of the price and value womb fully formed. It’s why my forthcoming book is titled “The Price and Value 𝙅𝙤𝙪𝙧𝙣𝙚𝙮.” It’s a journey.

Selfie

Selfie

January 20, 2023

“When someone tells me they want to get paid what they’re worth, it’s the pricing version of a selfie.”

A Simple Three Question Test on Whether Your Business Needs a Podcast

A Simple Three Question Test on Whether Your Business Needs a Podcast

January 19, 2023

There’s a lot involved in not just starting but maintaining a successful podcast. Before you take the leap, it’s important, as with any other marketing tactic, to do your homework and not make an impulsive decision. Here are three simple questions to use as a guide.

I Didn’t Forget

January 18, 2023

Here’s what “lead gen” in LinkedIn looks like from the perspective of the recipient: spam.

Experts Say . . .

Experts Say . . .

January 17, 2023

” , , , as you think about your business and make decisions, please don’t let your compass be determined by headlines and talking heads. Keep your focus on the facts you see on the ground, and when you consult experts, make sure they’re the ones who offer gray instead of black and white.”

Knee Jobs

Knee Jobs

January 16, 2023

For business owners, it’s easy to look at others and have “knee job envy.” You think that “such and such” looks like they’re getting around better in their business than you are. That’s baloney.

600 Episodes of North Fulton Business Radio

Celebrating 600 Episodes of North Fulton Business Radio

January 12, 2023

Celebrating 600 episodes of “North Fulton Business Radio” and thanking all those whose support made this milestone possible.

A Few Sure-Fire Ways to Know the Pricing of Your Services is Off (or maybe just flat out wrong)

A Few Sure-Fire Ways to Know the Pricing of Your Services is Off (or maybe just flat out wrong)

January 11, 2023

You’re running too many “specials” and offering discounts right and left. Why? Because you’re conditioning client to think solely about your price and wait for your specials.

Adding Value Doesn’t Have to Be Expensive

Adding Value Doesn’t Have to Be Expensive

January 10, 2023

Value is intangible as well, and inextricably tied up in how clients perceive you, your soft skills, how you do what you do, and factors which have nothing to do with your features and benefits.

A Headline Which Summarizes 2023

A Headline Which Summarizes 2023

January 5, 2023

So, the question, if you’re a solo or small firm professional services firm, is simple: what do you need to do about it? How do you advise your clients and hold their hands through all this negativity?

© 2018 Ray Business Advisors, LLC.