I didn’t come bopping out of the price and value womb fully formed. It’s why my forthcoming book is titled “The Price and Value 𝙅𝙤𝙪𝙧𝙣𝙚𝙮.” It’s a journey.
“When someone tells me they want to get paid what they’re worth, it’s the pricing version of a selfie.”
There’s a lot involved in not just starting but maintaining a successful podcast. Before you take the leap, it’s important, as with any other marketing tactic, to do your homework and not make an impulsive decision. Here are three simple questions to use as a guide.
Here’s what “lead gen” in LinkedIn looks like from the perspective of the recipient: spam.
” , , , as you think about your business and make decisions, please don’t let your compass be determined by headlines and talking heads. Keep your focus on the facts you see on the ground, and when you consult experts, make sure they’re the ones who offer gray instead of black and white.”
For business owners, it’s easy to look at others and have “knee job envy.” You think that “such and such” looks like they’re getting around better in their business than you are. That’s baloney.
Celebrating 600 episodes of “North Fulton Business Radio” and thanking all those whose support made this milestone possible.
You’re running too many “specials” and offering discounts right and left. Why? Because you’re conditioning client to think solely about your price and wait for your specials.
Value is intangible as well, and inextricably tied up in how clients perceive you, your soft skills, how you do what you do, and factors which have nothing to do with your features and benefits.
So, the question, if you’re a solo or small firm professional services firm, is simple: what do you need to do about it? How do you advise your clients and hold their hands through all this negativity?
© 2018 Ray Business Advisors, LLC.