• The Price and Value Journey

A Pest or a Relationship?

July 6, 2020

A pest, a relationship builder, and how better pricing for your professional services starts . . . or gets sidetracked.

GE, Buffett’s Blizzards, and Delusions on Market Share

July 3, 2020

Sometimes I run into articles which are so lethal for the bottom line of a small business, I can’t just hit delete and move on. Thoughts on the importance of market share and pricing power for a small business.

George Westinghouse on The Value Equation

June 29, 2020

George Westinghouse (well, Hollywood’s depiction of him, anyway) helps illustrate the value equation.

Before You Buy a Franchise, Please Read This

June 2, 2020

Maybe you’ve been laid off. Maybe you’re one of the seeming few able to retire from the corporate world gracefully, but you don’t want to completely hang it up. Whatever the reason, if you’re considering buying a franchise, do NOT buy one in which the franchisor can control the pricing of your product or service. I explain in this post.

When You Don’t Know What to Do

May 29, 2020

So what do you do when you don’t know what to do? That’s what a lot of business owners face as they navigate the current economic environment. (The answer, by the way, is what you should be doing anyway, even if you are convinced you’re on the right track.)

Covid-19 surcharge

Should I Impose a Covid-19 Surcharge?

May 21, 2020

I recently fielded this question in a presentation I gave, and it’s timely, as a number of businesses have either implemented such a charge or are considering it. Here’s my answer.

Hourly Billing Gone Wrong

May 19, 2020

A story on hourly billing gone wrong from Simon Sinek’s book “The Infinite Game.”

essential business

Essential Business?

May 13, 2020

Thoughts on what it means to be an essential business.

Small and Steady

May 5, 2020

Wherever you find yourself right now, whether your business has just fallen off a little, a lot, or maybe even collapsed, there’s one consistent principle in recoveries: they come from small and steady steps. A story of loss, grief, despair, hope, and recovery.


April 17, 2020

Assumptions are lethal for your business, and particularly right now.

© 2018 Ray Business Advisors, LLC.