• Pricing for Profit

Prices Send Signals to Customers: The Jewelry Store Version

August 20, 2018

“You can signal inferiority and repel, or you can indicate quality and attract your ideal customer. Yes, price persuades.” An illustration from a classic book on influence and persuasion.

“How to Increase Your Prices and Profits”: My Interview on the “Biz Communication Show” with Dr. Bill Lampton

August 16, 2018

Thanks to Bill Lampton, Ph.D., the “Biz Communication Guy,” for having me as a guest on his “Biz Communication Show.” We discussed pricing topics like how to deal with the “I can’t afford you” objection, the need to have a value conversation before pricing your service, and how professional service providers offer intangible value which goes well beyond the service itself.

The Value of a Barber: More Than Just a Haircut

August 15, 2018

Some professional baseball players see enough value in their barbers to fly them around the country (sometimes internationally) to get a haircut. Why? Because these barbers meet some intangible value needs these players have. It’s a reminder that all our customers have intangible needs we meet which go beyond the features of our product or service.

Your Pricing is a Signal to Customers

August 14, 2018

Your prices send signals to customers…sometimes messages you didn’t intend. A master woodworker’s story illustrates the point.

You’re Not Officially In Business Until . . .

August 10, 2018

You’ve had the ribbon cutting and you’ve got customers. Maybe you’ve even turned a profit. You’re still not officially in business until you’ve reached these milestones.

This Week on “North Fulton Business Radio”: Dale Sizemore with Voterworkz and Jonathan Stelling with PrideStaff Financial

August 9, 2018

This Week on “North Fulton Business Radio”: Dale Sizemore with Voterworkz and Jonathan Stelling with PrideStaff Financial August 8, 2018 Running for office and needing to connect with engaged voters? Need to recruit a high quality professional for your team? Dale Sizemore of Voterworkz, LLC and Jonathan Stelling of PrideStaff Financial, our two guests on this week’s “North Fulton Business Radio,” have the answers to those needs. If you missed the live show you can find the podcast on your favorite podcast app…

How Apple Hit One Trillion in Market Value with Disappointing Sales

August 6, 2018

Apple’s rise to one trillion in market value–a first in U.S. business history–was achieved because of a pricing strategy which overcame missed forecasts. There’s a lesson (and opportunity) here for all of us.

This Week’s “North Fulton Business Radio”: Tom Briggette with Pioneer Capital Group and Kyli Owen with 27th & Leo

August 3, 2018

This Week’s “North Fulton Business Radio”: Tom Briggette with Pioneer Capital Group and Kyli Owen with 27th & Leo August 3, 2018 On this week’s edition of “North Fulton Business Radio,” we enjoyed a great discussion on small business finance and retail product branding with two insightful professionals, Tom Briggette of Pioneer Capital Group and Kyli Owen of 27th & Leo. If you missed the live show you can find the podcast on your favorite podcast app or by following this…

This Week’s “North Fulton Business Radio”: City of Alpharetta Mayor Jim Gilvin

July 4, 2018

It was a great pleasure to welcome Jim Gilvin, Mayor of Alpharetta, to this week’s edition of “North Fulton Business Radio.” We discussed the new City Center, traffic concerns, proactive planning for the North Point Parkway area, and maintaining a strong business environment in the city.

Making Connections without Bungling the Name

June 29, 2018

Connecting people is considerate and admirable. There’s a right way and a wrong way to do it, however.

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