• Pricing for Profit

How Apple Hit One Trillion in Market Value with Disappointing Sales

August 6, 2018

Apple’s rise to one trillion in market value–a first in U.S. business history–was achieved because of a pricing strategy which overcame missed forecasts. There’s a lesson (and opportunity) here for all of us.

Making Connections without Bungling the Name

June 29, 2018

Connecting people is considerate and admirable. There’s a right way and a wrong way to do it, however.

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