• The Price and Value Journey

You’re Not Officially In Business Until . . .

August 10, 2018

You’ve had the ribbon cutting and you’ve got customers. Maybe you’ve even turned a profit. You’re still not officially in business until you’ve reached these milestones.

How Apple Hit One Trillion in Market Value with Disappointing Sales

August 6, 2018

Apple’s rise to one trillion in market value–a first in U.S. business history–was achieved because of a pricing strategy which overcame missed forecasts. There’s a lesson (and opportunity) here for all of us.

Making Connections without Bungling the Name

June 29, 2018

Connecting people is considerate and admirable. There’s a right way and a wrong way to do it, however.

© 2018 Ray Business Advisors, LLC.