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RBA Logo 2018_resize
  • Home
  • Meet John Ray
  • Problems We Solve
  • What Real People Say About John Ray
  • Blog: The Price and Value Journey
  • Podcasts

Books I Recommend

Six Truths to Understand as You Leave Corporate to Start Your Business

By John Ray | December 16, 2020 | 2

If you’ve just left or are considering exiting that corporate job to start your own business, here are few fundamentals it helps to recognize as soon as you can.

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Prices Send Signals to Customers: The Jewelry Store Version

By John Ray | August 20, 2018 | 0

“You can signal inferiority and repel, or you can indicate quality and attract your ideal customer. Yes, price persuades.” An illustration from a classic book on influence and persuasion.

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