Books I Recommend
Six Truths to Understand as You Leave Corporate to Start Your Business
If you’ve just left or are considering exiting that corporate job to start your own business, here are few fundamentals it helps to recognize as soon as you can.
Read MorePrices Send Signals to Customers: The Jewelry Store Version
“You can signal inferiority and repel, or you can indicate quality and attract your ideal customer. Yes, price persuades.” An illustration from a classic book on influence and persuasion.
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