Irony in Marketing

Irony in Marketing

Zealously guard this most precious asset, your perceived authority. It takes time, patience, and hard work to build. You can try shortcuts like this one, but they’re at best marginally effective. At worst, they can seriously injure your brand.

Read More

Pricing “Tricks”

Pricing “Tricks”

For high-ticket solo and small professional services providers, the key to more effective pricing lies in defining where the client sees value, quantifying that value, and pricing to receive a small portion of that realized value. It’s value pricing.

Read More

Opportunities in Herds

Opportunities in Herds

Remember when the term “Merger Monday” was a thing during the last wave of corporate acquisitions?

Now it’s shifted to “Make Plans to Find a New Job Monday,” as it seems that every Monday there’s more news of layoffs. There are reports out this morning, for example, that Dell plans to cut 5% of its global workforce.

Read More

It’s a Journey

It's a Journey

I didn’t come bopping out of the price and value womb fully formed. It’s why my forthcoming book is titled “The Price and Value 𝙅𝙤𝙪𝙧𝙣𝙚𝙮.” It’s a journey.

Read More

Experts Say . . .

Experts Say . . .

” , , , as you think about your business and make decisions, please don’t let your compass be determined by headlines and talking heads. Keep your focus on the facts you see on the ground, and when you consult experts, make sure they’re the ones who offer gray instead of black and white.”

Read More

Knee Jobs

Knee Jobs

For business owners, it’s easy to look at others and have “knee job envy.” You think that “such and such” looks like they’re getting around better in their business than you are. That’s baloney.

Read More

A Headline Which Summarizes 2023

A Headline Which Summarizes 2023

So, the question, if you’re a solo or small firm professional services firm, is simple: what do you need to do about it? How do you advise your clients and hold their hands through all this negativity?

Read More

Availability

Availability

Pay attention to availability, services providers, both how you communicate it, and how your prospective clients communicate their understanding of it back to you.

Read More