Zealously guard this most precious asset, your perceived authority. It takes time, patience, and hard work to build. You can try shortcuts like this one, but they’re at best marginally effective. At worst, they can seriously injure your brand.Read More
For high-ticket solo and small professional services providers, the key to more effective pricing lies in defining where the client sees value, quantifying that value, and pricing to receive a small portion of that realized value. It’s value pricing.Read More
Remember when the term “Merger Monday” was a thing during the last wave of corporate acquisitions?
Now it’s shifted to “Make Plans to Find a New Job Monday,” as it seems that every Monday there’s more news of layoffs. There are reports out this morning, for example, that Dell plans to cut 5% of its global workforce.Read More
” , , , as you think about your business and make decisions, please don’t let your compass be determined by headlines and talking heads. Keep your focus on the facts you see on the ground, and when you consult experts, make sure they’re the ones who offer gray instead of black and white.”Read More
For business owners, it’s easy to look at others and have “knee job envy.” You think that “such and such” looks like they’re getting around better in their business than you are. That’s baloney.Read More
So, the question, if you’re a solo or small firm professional services firm, is simple: what do you need to do about it? How do you advise your clients and hold their hands through all this negativity?Read More