Plumber Pricing

Plumber Pricing

Price the needed velocity. When confronted with a premium price, such clients will make their own determination as to how important that year-end closing is, and therefore how much they value your project.

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Razor Blades, Pricing, and Your Practice

Razor Blades, Pricing, and Your Practice

Your practice is like that razor blade. Discounting your services may seem harmless in the very short run, but it injures in ways you can’t detect. It damages your brand, as your price is a marketing signal. Based on how you set your pricing, the signal it sends can be one of inferiority. (It works the other way, too: your pricing can exude signals of quality.)

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Selling a Digital Kidney

Selling a Digital Kidney

Price is an indicator of value in the minds of buyers, particularly in the absence of any other marketing signal. That price can signal quality, or, as in this case, mediocrity.

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Tutoring on Price Negotiations

Tutoring on Price Negotiations August 22, 2019 I’ve got a soft spot for tutors. Tutors are often teachers who tutor on the side to make a little extra money, and I’ve got an extra special affinity for teachers, since I’m married to one. Consequently, I’m delighted to help a tutor in some small way with…

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