Give It Up

Give It Up

What’s the poundage you need to shed on your “to do” list that’s keeping you from getting to the next level in your practice?

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“Should I Price My Service Lower When I’m Starting Out?”

“Should I Price My Service Lower When I’m Starting Out?” November 12, 2019 This question comes up frequently when I speak to student entrepreneurs or owners of new businesses. I recently got this question from a business school student who said he wanted to start a consulting business. It’s an understandable question, but it comes…

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Your Certifications Are Worthless

Your Certifications are Worthless September 17, 2019 Earlier this year, I was working with a bookkeeper who wanted to sharpen his proposals and achieve better pricing for his work. I ask him to role play with me as if I were the client and he were talking with me about what he could do for…

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Happily Ever After

Happily Ever After August 27, 2019 Divorce is terrible. At best, it sucks the life out of everyone involved. Individuals confronted with this pain and having to hire a family law attorney to manage the necessary legal process are on an emotional roller coaster. Knowing the mindset of prospective clients needing their services, here are…

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The Price of Air in New York City

The Price of Air in New York City July 25, 2019 What’s the price of air in New York City? If you’re walking down the street, the price is zero, just like it is in Atlanta, Houston, or Topeka. If you’re living in a New York City high-rise, the price of air is $11 million.…

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