Value
It’s a Journey
I didn’t come bopping out of the price and value womb fully formed. It’s why my forthcoming book is titled “The Price and Value 𝙅𝙤𝙪𝙧𝙣𝙚𝙮.” It’s a journey.
Read MoreSelfie
“When someone tells me they want to get paid what they’re worth, it’s the pricing version of a selfie.”
Read MoreThe Worth of Your Business is Determined by Perceived Value
When it’s all said and done, the viability and worth of your business is determined by clients, specifically, the value they determine they receive from you and your work.
Read MoreThe Go-Giver Philosophy: An Interview with Bob Burg on The Price and Value Journey
On this episode of “The Price and Value Journey,” host John Ray interviewed Bob Burg, Hall of Fame keynote speaker and co-author of The Go-Giver, on the Go-Giver philosophy and much more.
Read MoreTrust Goes Viral: What it Means for Your Small Business
What the experience of a Montreal-based Chinese restaurant says about trust and business in today’s world.
Read MoreValue in a Worthless Lottery Ticket
What worthless lottery tickets and professional services have in common.
Read MoreHow Clients Benefit When You Charge More
Yes, It’s counterintuitive. But clients benefit more when you charge a higher price, one based on the value they perceive receiving from you, than if you discount your services.
Read MoreSelling to Your Own Wallet
You’re not writing the check. The client is. But you think your pricing is too high. It’s called “selling to your own wallet,” and if that’s what you’re doing, this post explains what that symptom usually reveals.
Read MoreClients Don’t Buy Gasoline
In your services practice, everything starts with understanding what the client is actually buying.
Read MoreThe False Comparisons of Hourly Pricing
Pricing by the hour causes clients to make false comparisons which have nothing to do the quality of the service you provide, as illustrated by this look at a national survey of hourly billing rates for attorneys.
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