Selling to Your Own Wallet

selling to your own wallet

You’re not writing the check. The client is. But you think your pricing is too high. It’s called “selling to your own wallet,” and if that’s what you’re doing, this post explains what that symptom usually reveals.

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The False Comparisons of Hourly Pricing

Pricing by the hour causes clients to make false comparisons which have nothing to do the quality of the service you provide, as illustrated by this look at a national survey of hourly billing rates for attorneys.

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Chaos disrupts, but it also reveals. Your clients and prospects have been upended, revealing new opportunities for you to add value.

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