If All Clients Are Price Sensitive . . .
February 15, 2023
If all clients are price sensitive . . .
–Then all the fine dining establishments in your area would have been empty last night for Valentine’s Day.
–No one would have purchased red roses in the last few days, flowers marked up in price prior to February 14th.
–Tumbleweeds would have been blowing through chocolate stores.
–High-end jewelry stores would have been running big markdown sales in the days leading up to Valentine’s Day.
Clients are not price sensitive. They are value sensitive.
Image created using Craiyon (Formerly DALL-E Mini)
(This blog post was also posted on LinkedIn.)
©Ray Business Advisors, LLC and John Ray
About me: I help solo or small professional services firm owners with the confidence and positioning necessary to improve their pricing and change the trajectory of not only their business but their life.
I have a podcast called The Price and Value Journey, which features interviews with industry leaders and audio versions of my blog posts. You can find the podcast on your favorite podcast app.
I also have a book coming out in 2023: The Price and Value Journey: Raise Your Confidence, Your Value, and Your Prices to Grow Your Business Using The Generosity Mindset.
For more information, go to PriceValueJourney.com
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