February 14, 2019

It was a great pleasure appearing on the "Marketing Made Great" podcast, hosted by Mark Treager and sponsored by Cornerstone Media Group.

We talked about the signals your prices send, homework you need to do to create profit, why it's so hard to be the cheapest, how to know if your prices are too low, and much more. To listen, follow this link.

While you're there, check out Mark's series. He's had some terrific guests, and it's an honor to be part of that lineup!

©Ray Business Advisors, LLC and John Ray

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About me:  I’m enthusiastic about how changes in pricing strategy can significantly change profitability for a business and enhance life choices for business owners. I live this passion through Ray Business Advisors, my outside CFO and business advisory practice, in which my pricing is exclusively value-based, not hourly. I work with business owners on how they can change their pricing not just to increase their profits, but better serve the wants of their customers. Click here to learn more or call me at 404-287-2627.