April 16, 2019

The world stood in shock yesterday watching Notre-Dame de Paris overcome by flames. A building over eight centuries old on the verge of destruction.

French President Emmanuel Macron spoke for his nation:  "Notre Dame of Paris in flames. Emotion for a whole nation . . . Like all our countrymen, I'm sad tonight to see this part of us burn.”

This building and the material objects inside are things which have no meaning in and of themselves. Their meaning comes from the emotions people, both individually and collectively, invest in and draw from them.

The things themselves are not priceless. What’s priceless is the emotional attachment and investment of people.

Things don’t compel individuals to gather outside a burning cathedral, tears streaming down their faces, singing hymns.

This gathering, along with the rest of us, didn’t see a building destroyed. We saw a piece of ourselves in flames.


©Ray Business Advisors, LLC and John Ray


About me:  I’m enthusiastic about how changes in pricing strategy can significantly change profitability for a business and enhance life choices for business owners. I live this passion through Ray Business Advisors, my outside CFO and business advisory practice, in which my pricing is exclusively value-based, not hourly. I work with business owners on how they can change their pricing not just to increase their profits, but better serve the wants of their customers. Click here to learn more or call me at 404-287-2627.

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