SelfieJanuary 20, 2023

"The more time you spend complaining about what you deserve, the less time you have to focus on what you can create. Focus on what you can control." (James Clear)

I ran across this quote in James Clear’s newsletter (which I highly recommend), and it made me think of a price and value version:

“The more time you spend complaining about not getting paid what you’re worth, the less time you have to focus on the value you can create for others. Focus on the value you can deliver.”

When someone tells me they want to get paid what they’re worth, it’s the pricing version of a selfie.

They often miss the key point:  it’s not about them and what they’re worth. Clients perceive their value on their own. Sure, you can influence that perception, but clients alone have the ultimate decision on whether the value they’re receiving exceeds the price asked. If so, they buy. If not, they don’t.

So focus on what you can control: identifying ways to deliver value and dishing it out.

Here’s the delicious irony I’ve found in this perspective:  if delivering value is your constant focus, you'll have a lot less reason to worry about getting paid what you’re worth.

#selfie #pricing #value #professionalservice #pricevaluejourney

Image from JumpStory

(This blog post was also posted on LinkedIn.)

©Ray Business Advisors, LLC and John Ray


About me: I help solo or small professional services firm owners with the confidence and positioning necessary to improve their pricing and change the trajectory of not only their business but their life.

I have a podcast called The Price and Value Journey, which features interviews with industry leaders and audio versions of my blog posts. You can find the podcast on your favorite podcast app.

I also have a book coming out in 2023:  The Price and Value Journey: Raise Your Confidence, Your Value, and Your Prices to Grow Your Business Using The Generosity Mindset.

For more information, go to

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