January 4, 2020

Normally I'm behind the board producing "Decision Vision" in my role running the North Fulton studio for Business RadioX®.

I was honored to be asked to come around to the other side of the mic to discuss pricing with host Michael Blake, CFA, ASA, ABAR. We covered the importance of pricing in a business, how to negotiate prices, why hourly billing is the wrong way to price, and dealing with the “it’s too expensive” objection.

You can find the show on your favorite podcast app or at https://lnkd.in/eSKKqkU.

"Decision Vision" is presented by Brady Ware & Company. A big thank you to Mike and to Brady Ware for the invitation, as this series, now up to 45 episodes, has featured top subject matter experts on a variety of topics important to running a business. It's been an outstanding series so far and it's an honor to be included in such a terrific lineup of guests.

To check out the series, search "Decision Vision" and subscribe on your favorite podcast app or find the show archive here: https://lnkd.in/ejJipAp.

©Ray Business Advisors, LLC and John Ray

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About me:  I’m enthusiastic about how changes in pricing strategy can significantly change profitability for a business and enhance life choices for business owners. I live this passion through Ray Business Advisors, my outside CFO and business advisory practice, in which my pricing is exclusively value-based, not hourly. I work with business owners on how they can change their pricing not just to increase their profits, but better serve the wants of their customers. Click here to learn more or call me at 404-287-2627.