Alpharetta – Ray Business Advisors

Prices Send Signals to Customers: The Chiropractic Edition

By John Ray | December 11, 2018 |

Prices send signals to customers: signals that attract, and signals that repel. In this post, I ponder the signals sent by a local chiropractic practice.

“We are in the Joy Business”: The Intangibles of Cake

By John Ray | November 9, 2018 |

When introducing her business, Gloria Mattei, the owner of Nothing Bundt Cakes in Alpharetta, starts by saying “we bring joy.” She starts with an intangible highly valued by her customers, and at the same time offers a lesson for the rest of us.