Apple Computer – Ray Business Advisors

Do You Really Know Your Competition?

By John Ray | November 16, 2018 |

The identity and nature of your competition is not always obvious. Do you know the sources of your competition? How do you use that knowledge to build a perception of value to your customers?

How Apple Hit One Trillion in Market Value with Disappointing Sales

By John Ray | August 6, 2018 |

Apple’s rise to one trillion in market value–a first in U.S. business history–was achieved because of a pricing strategy which overcame missed forecasts. There’s a lesson (and opportunity) here for all of us.