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RBA Logo 2018_resize
  • Home
  • Meet John Ray
  • Problems We Solve
  • What Real People Say About John Ray
  • Blog: The Price and Value Journey
  • Podcasts

Posts Tagged ‘Apple Computer’

Do You Really Know Your Competition?

By John Ray | November 16, 2018 | 0

The identity and nature of your competition is not always obvious. Do you know the sources of your competition? How do you use that knowledge to build a perception of value to your customers?

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How Apple Hit One Trillion in Market Value with Disappointing Sales

By John Ray | August 6, 2018 | 0

Apple’s rise to one trillion in market value–a first in U.S. business history–was achieved because of a pricing strategy which overcame missed forecasts. There’s a lesson (and opportunity) here for all of us.

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