Posts Tagged ‘Apple Computer’
Do You Really Know Your Competition?
The identity and nature of your competition is not always obvious. Do you know the sources of your competition? How do you use that knowledge to build a perception of value to your customers?Read More
How Apple Hit One Trillion in Market Value with Disappointing Sales
Apple’s rise to one trillion in market value–a first in U.S. business history–was achieved because of a pricing strategy which overcame missed forecasts. There’s a lesson (and opportunity) here for all of us.Read More