authority – Ray Business Advisors

Irony in Marketing

By John Ray | March 2, 2023 |

Zealously guard this most precious asset, your perceived authority. It takes time, patience, and hard work to build. You can try shortcuts like this one, but they’re at best marginally effective. At worst, they can seriously injure your brand.

Consistency Builds Authority

By John Ray | February 7, 2023 |

Consistency is arguably one of those intangibles that every client, without exception, is looking for in their professional services provider. Clients value not just expertise, but stability.

A Simple Three Question Test on Whether Your Business Needs a Podcast

By John Ray | January 19, 2023 |

There’s a lot involved in not just starting but maintaining a successful podcast. Before you take the leap, it’s important, as with any other marketing tactic, to do your homework and not make an impulsive decision. Here are three simple questions to use as a guide.