Posts Tagged ‘B2B’
Price, Context, and Payless Shoes
A recent marketing gambit by Payless ShoeSource perfectly illustrates the influence that context, association, and geography have on customers’ perception of value and their willingness to pay.Read More
Discounting the Christmas Ham
You’re Not Officially In Business Until . . .
You’ve had the ribbon cutting and you’ve got customers. Maybe you’ve even turned a profit. You’re still not officially in business until you’ve reached these milestones.Read More