B2B – Ray Business Advisors

Price, Context, and Payless Shoes

By John Ray | December 4, 2018 |

A recent marketing gambit by Payless ShoeSource perfectly illustrates the influence that context, association, and geography have on customers’ perception of value and their willingness to pay.

Discounting the Christmas Ham

By John Ray | December 3, 2018 |

The expectations you set with customers determines whether you become the Christmas ham.

You’re Not Officially In Business Until . . .

By John Ray | August 10, 2018 |

You’ve had the ribbon cutting and you’ve got customers. Maybe you’ve even turned a profit. You’re still not officially in business until you’ve reached these milestones.