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  • Home
  • Meet John Ray
  • Problems We Solve
  • What Real People Say About John Ray
  • Blog: The Price and Value Journey
  • Podcasts

Posts Tagged ‘books’

Prices Send Signals to Customers: The Jewelry Store Version

By John Ray | August 20, 2018 | 0

“You can signal inferiority and repel, or you can indicate quality and attract your ideal customer. Yes, price persuades.” An illustration from a classic book on influence and persuasion.

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