Posts Tagged ‘business development’
“I Hate the Sound of My Own Voice”
So, if you’re a guest on a podcast, don’t worry. Your family and friends, your colleagues, and other listeners will think you sound fantastic because they’re hearing the voice they’re used to hearing.
Read MoreA Simple Three Question Test on Whether Your Business Needs a Podcast
There’s a lot involved in not just starting but maintaining a successful podcast. Before you take the leap, it’s important, as with any other marketing tactic, to do your homework and not make an impulsive decision. Here are three simple questions to use as a guide.
Read MoreI Didn’t Forget
Here’s what “lead gen” in LinkedIn looks like from the perspective of the recipient: spam.
Read MoreMy Informal Polling on the Value of Certifications in Professional Services
If you focus on the client, the outcomes they desire, and how what you do aids them in their journey, then you’ll be seen as a professional of value.
Read MoreThe Value of Showing Up
Word of mouth and referrals may be the wellspring of your practice, but intangibles are what you scoop up the water with.
Read More“People don’t like to be sold, but they love to buy.”
If you think you have to be a “salesperson” with all the associated stereotypes that roll around in your head, you don’t. Just go serve people. Sales is service.
Read MoreDIYers
Whatever mix of these traits a DIYer might have, it all adds up to one thing: they don’t see a return in value which exceeds the price they are paying.
Read MoreAll I Want for Christmas is You
Why did this song become so popular and remain so? Maybe one reason is how the word “you” is used.
Read MorePlease Don’t Look in the Closet
To be effective in your practice, it’s vital to understand where the “closets” of your clients and prospects are located, and to know what those closets contain.
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