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  • Home
  • Meet John Ray
  • Problems We Solve
  • What Real People Say About John Ray
  • Blog: The Price and Value Journey
  • Podcasts

Posts Tagged ‘Cincinnati chili’

Cincinnati Chili, A Broken iPhone, and the Emotions of Customers

By John Ray | October 5, 2018 | 1

Customers do not automatically gravitate to the lowest price offering; their decisions are based on emotions, such as identity and nostalgia, which have nothing to do with price. Cincinnati chili as an illustration of this principle.

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