Availability

Availability

Pay attention to availability, services providers, both how you communicate it, and how your prospective clients communicate their understanding of it back to you.

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Testimonials and Resumes

Testimonials and Resumes

As you think about soliciting testimonials from your best clients, think resumes. When your client mentions the measurable outcomes they’ve experienced from your work, ask if they will write a testimonial based on that statement. Tell them you’re happy to get them started with a draft to edit freely if they wish.

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