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  • Home
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Posts Tagged ‘competition’

Instead of Worrying About the Competition, Worry About This

By John Ray | November 10, 2022 | 0
Instead of Worrying About the Competition, Worry About This Solo and small firm professional services providers spend way too much time worried about competition. The irony here is that so many of these firms are run by ex-corporate executives. That’s an irony because their former employers must worry about competition, market share, and what they’ll report to shareholders next quarter. Leaving big corporate ought to mean you left all that behind. Not long ago I was sitting with a financial services solopreneur who said to me, “I get calls from people all the time who I don’t know saying that ‘so and so’ referred them, and I don’t even know who ‘so and so’ is.” You think this guy is worried about his so-called competition? In his case, he has major national, brand name firms with big advertising budgets pounding all of us with more ads than a political candidate in a swing state. There are thousands of providers of all sizes who provide the same service he does. Why does he get more calls than he can handle? Because he is singularly focused on the value he gives to everyone who calls him. Even if he can’t take care of them, he makes sure he sends them to someone who can, and/or he gives them an insight or two which at least gets them closer to a resolution of their problems. If you’re focused on delivering value, competition becomes an old acquaintance whose face you recognize but whose name you can’t remember.

If you’re focused on delivering value, competition becomes an old acquaintance whose face you recognize but whose name you can’t remember.

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Do You Really Know Your Competition?

By John Ray | November 16, 2018 | 0

The identity and nature of your competition is not always obvious. Do you know the sources of your competition? How do you use that knowledge to build a perception of value to your customers?

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