How a Higher Price Makes You More Competitive

How a Higher Price Makes You More Competitive February 7, 2020 I was with a videographer the other day who I’ve had multiple visits with on his pricing. “I raised my prices again,” he said. He went on to talk about the benefits he received from that move, including weeding out clients who aren’t a…

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A Niche or an Ocean?: A Consultant’s Muddled Message December 6, 2019 Last week I was on the phone with a consultant ready to launch his practice. “Who do you serve?,” I asked him. “Businesses between $5 million and $50 million in sales,” he replied. “That’s not a niche,” I told him. “That’s an ocean.”…

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“Should I Price My Service Lower When I’m Starting Out?” November 12, 2019 This question comes up frequently when I speak to student entrepreneurs or owners of new businesses. I recently got this question from a business school student who said he wanted to start a consulting business. It’s an understandable question, but it comes…

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