customer options – Ray Business Advisors

Flowers for Mom and the Power of Offering Choices to Clients

By John Ray | December 17, 2019 |

Flowers for Mom and the Power of Offering Choices to Clients December 17, 2019 My mom’s birthday is today. Yesterday, I went on the website of the flower shop near where she lives, one I’ve ordered from before, to have an arrangement delivered to her today. I chose an arrangement I thought she’d like, clicked…

On Why B2B Service Providers are No Different Than Coffee Retailers

By John Ray | October 1, 2018 |

B2B services providers are no different then coffee retailers in one key respect: different customers have different wants and needs…..and a widely varied willingness to pay.