Posts Tagged ‘customer segmentation’
It’s a Journey
I didn’t come bopping out of the price and value womb fully formed. It’s why my forthcoming book is titled “The Price and Value 𝙅𝙤𝙪𝙧𝙣𝙚𝙮.” It’s a journey.
Read MoreOn Why B2B Service Providers are No Different Than Coffee Retailers
B2B services providers are no different then coffee retailers in one key respect: different customers have different wants and needs…..and a widely varied willingness to pay.
Read MoreThe Value of a Barber: More Than Just a Haircut
Some professional baseball players see enough value in their barbers to fly them around the country (sometimes internationally) to get a haircut. Why? Because these barbers meet some intangible value needs these players have. It’s a reminder that all our customers have intangible needs we meet which go beyond the features of our product or service.
Read MoreHow Apple Hit One Trillion in Market Value with Disappointing Sales
Apple’s rise to one trillion in market value–a first in U.S. business history–was achieved because of a pricing strategy which overcame missed forecasts. There’s a lesson (and opportunity) here for all of us.
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