Posts Tagged ‘discounting’
How Clients Benefit When You Charge More
Yes, It’s counterintuitive. But clients benefit more when you charge a higher price, one based on the value they perceive receiving from you, than if you discount your services.
Read MorePrices Send Signals to Customers: The Chiropractic Edition
Prices send signals to customers: signals that attract, and signals that repel. In this post, I ponder the signals sent by a local chiropractic practice.
Read MoreDiscounting the Christmas Ham
The expectations you set with customers determines whether you become the Christmas ham.
Read MorePrice Effectively or Die: Pricing for Startups
A write-up of a talk I gave on pricing for startups at LaunchGSU, the startup incubator at Georgia State University.
Read MorePricing, Quality, and the Last U.S. Manufacturer of Marbles
Offshoring and video games decimated the U.S. marble industry and left only one domestic manufacturing standing: Marble King in Paden City, WV. How did they do it? They set out to become the best marble manufacturer in the world.
Read MoreThe Death of Subway’s $5 Footlong and the Lingering Pain of a Jingle
If you build your brand based on a discounted price, trouble will follow. That’s the lesson of Subway.
Read MoreYour Pricing is a Signal to Customers
Your prices send signals to customers…sometimes messages you didn’t intend. A master woodworker’s story illustrates the point.
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