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RBA Logo 2018_resize
  • Home
  • Meet John Ray
  • Problems We Solve
  • What Real People Say About John Ray
  • Blog: The Price and Value Journey
  • Podcasts

Posts Tagged ‘discounting’

How Clients Benefit When You Charge More

By John Ray | September 29, 2020 | 0

Yes, It’s counterintuitive. But clients benefit more when you charge a higher price, one based on the value they perceive receiving from you, than if you discount your services.

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Prices Send Signals to Customers: The Chiropractic Edition

By John Ray | December 11, 2018 | 1

Prices send signals to customers: signals that attract, and signals that repel. In this post, I ponder the signals sent by a local chiropractic practice.

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Discounting the Christmas Ham

By John Ray | December 3, 2018 | 2

The expectations you set with customers determines whether you become the Christmas ham.

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Price Effectively or Die: Pricing for Startups

By John Ray | December 2, 2018 | 0

A write-up of a talk I gave on pricing for startups at LaunchGSU, the startup incubator at Georgia State University.

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Pricing, Quality, and the Last U.S. Manufacturer of Marbles

By John Ray | September 25, 2018 | 0

Offshoring and video games decimated the U.S. marble industry and left only one domestic manufacturing standing: Marble King in Paden City, WV. How did they do it? They set out to become the best marble manufacturer in the world.

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The Death of Subway’s $5 Footlong and the Lingering Pain of a Jingle

By John Ray | September 20, 2018 | 1

If you build your brand based on a discounted price, trouble will follow. That’s the lesson of Subway.

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Your Pricing is a Signal to Customers

By John Ray | August 14, 2018 | 0

Your prices send signals to customers…sometimes messages you didn’t intend. A master woodworker’s story illustrates the point.

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