Posts Tagged ‘discounts’
Razor Blades, Pricing, and Your Practice
Your practice is like that razor blade. Discounting your services may seem harmless in the very short run, but it injures in ways you can’t detect. It damages your brand, as your price is a marketing signal. Based on how you set your pricing, the signal it sends can be one of inferiority. (It works the other way, too: your pricing can exude signals of quality.)
Read MorePrices Send Signals to Customers: The Chiropractic Edition
Prices send signals to customers: signals that attract, and signals that repel. In this post, I ponder the signals sent by a local chiropractic practice.
Read MoreDiscounting the Christmas Ham
The expectations you set with customers determines whether you become the Christmas ham.
Read MoreThe Death of Subway’s $5 Footlong and the Lingering Pain of a Jingle
If you build your brand based on a discounted price, trouble will follow. That’s the lesson of Subway.
Read More