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Posts Tagged ‘GNFCC’

“We are in the Joy Business”: The Intangibles of Cake

By John Ray | November 9, 2018 | 1

When introducing her business, Gloria Mattei, the owner of Nothing Bundt Cakes in Alpharetta, starts by saying “we bring joy.” She starts with an intangible highly valued by her customers, and at the same time offers a lesson for the rest of us.

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