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  • Home
  • Meet John Ray
  • Problems We Solve
  • What Real People Say About John Ray
  • Blog: The Price and Value Journey
  • Podcasts

Posts Tagged ‘jingle’

The Death of Subway’s $5 Footlong and the Lingering Pain of a Jingle

By John Ray | September 20, 2018 | 1

If you build your brand based on a discounted price, trouble will follow. That’s the lesson of Subway.

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