Posts Tagged ‘lawyer’
The False Comparisons of Hourly Pricing
Pricing by the hour causes clients to make false comparisons which have nothing to do the quality of the service you provide, as illustrated by this look at a national survey of hourly billing rates for attorneys.
Read MoreHow Not to Defend Your Rate Increase: The Law Firm Edition
How Not to Defend Your Rate Increase: The Law Firm Edition August 2, 2019 According to the latest Altman Weil survey of law firms, rate increases were the norm last year. Of those firms who responded, 61% report rate increases which are more aggressive than in previous years. A new question was added to this…
Read MorePrices Send Signals to Customers: The Chiropractic Edition
Prices send signals to customers: signals that attract, and signals that repel. In this post, I ponder the signals sent by a local chiropractic practice.
Read MorePrice, Context, and Payless Shoes
A recent marketing gambit by Payless ShoeSource perfectly illustrates the influence that context, association, and geography have on customers’ perception of value and their willingness to pay.
Read MoreDo You Really Know Your Competition?
The identity and nature of your competition is not always obvious. Do you know the sources of your competition? How do you use that knowledge to build a perception of value to your customers?
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