Posts Tagged ‘marketing strategies’
Prices Send Signals to Customers: The Chiropractic Edition
Prices send signals to customers: signals that attract, and signals that repel. In this post, I ponder the signals sent by a local chiropractic practice.
Read MoreThe Death of Subway’s $5 Footlong and the Lingering Pain of a Jingle
If you build your brand based on a discounted price, trouble will follow. That’s the lesson of Subway.
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