marketing strategies – Ray Business Advisors

Prices Send Signals to Customers: The Chiropractic Edition

By John Ray | December 11, 2018 |

Prices send signals to customers: signals that attract, and signals that repel. In this post, I ponder the signals sent by a local chiropractic practice.

The Death of Subway’s $5 Footlong and the Lingering Pain of a Jingle

By John Ray | September 20, 2018 |

If you build your brand based on a discounted price, trouble will follow. That’s the lesson of Subway.