marketing – Ray Business Advisors

A Simple Three Question Test on Whether Your Business Needs a Podcast

By John Ray | January 19, 2023 |

There’s a lot involved in not just starting but maintaining a successful podcast. Before you take the leap, it’s important, as with any other marketing tactic, to do your homework and not make an impulsive decision. Here are three simple questions to use as a guide.

The Worth of Your Business is Determined by Perceived Value

By John Ray | March 25, 2022 |

When it’s all said and done, the viability and worth of your business is determined by clients, specifically, the value they determine they receive from you and your work.

The Death of Subway’s $5 Footlong and the Lingering Pain of a Jingle

By John Ray | September 20, 2018 |

If you build your brand based on a discounted price, trouble will follow. That’s the lesson of Subway.