Posts Tagged ‘premium pricing’
How Clients Benefit When You Charge More
Yes, It’s counterintuitive. But clients benefit more when you charge a higher price, one based on the value they perceive receiving from you, than if you discount your services.
Read MorePrices Send Signals to Customers: The Chiropractic Edition
Prices send signals to customers: signals that attract, and signals that repel. In this post, I ponder the signals sent by a local chiropractic practice.
Read MorePrice, Context, and Payless Shoes
A recent marketing gambit by Payless ShoeSource perfectly illustrates the influence that context, association, and geography have on customers’ perception of value and their willingness to pay.
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