Posts Tagged ‘price’
What Strategic Thinking Reveals
In the IT services world, that’s a business owner who’s thinking more about their provider as a “break, fix” vendor when something goes wrong, instead of a vital resource in the long-term growth of their business.
Read MoreIrony in Marketing
Zealously guard this most precious asset, your perceived authority. It takes time, patience, and hard work to build. You can try shortcuts like this one, but they’re at best marginally effective. At worst, they can seriously injure your brand.
Read MoreWhat a Six-Year-Old Can Teach You About a Value Conversation
And when it comes time to craft engagement options for a prospect, they realize they don’t have enough knowledge of that client to do it well. As they think about how they can deliver more value to an existing client, they realize they haven’t had a substantial value conversation with that client in quite a while, if at all.
Read MoreChat GPT and Pricing
“The emergence of technology like ChatGPT puts the outdated — yet deeply ingrained — time-based billing model at further risk”
Read MorePricing, Capacity Constraints, and the Accounting Industry
Taking your capacity into account is one that all professional services providers, not just accountants, and CPAs, need to think about in setting prices. At any point in time, your practice is an airplane with limited capacity. Sure, you can change capacity with additional technology or staff, but those changes are long-term and unpredictable.
Read MoreIf All Clients Are Price Sensitive . . .
Clients are not price sensitive. They are value sensitive.
Read MoreSelfie
“When someone tells me they want to get paid what they’re worth, it’s the pricing version of a selfie.”
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