Posts Tagged ‘pricing strategies’
An Impatient Garage Door Repairman
An Impatient Garage Door Repairman March 26, 2019 One day I woke up, sleepily took care of our morning potty time for our dogs. As I brought in the last one and lowered the garage door, disaster struck. As the door lowered, it crinkled. My wife couldn’t get out of the garage; fortunately, I was…
Read MoreThe “Friends and Family” Discount for Professional Service Providers
Why giving “friends and family” discounts can be harmful for professional services providers.
Read MorePrices Send Signals to Customers: The Chiropractic Edition
Prices send signals to customers: signals that attract, and signals that repel. In this post, I ponder the signals sent by a local chiropractic practice.
Read MoreDiscounting the Christmas Ham
The expectations you set with customers determines whether you become the Christmas ham.
Read MorePrice Effectively or Die: Pricing for Startups
A write-up of a talk I gave on pricing for startups at LaunchGSU, the startup incubator at Georgia State University.
Read MoreOn Why B2B Service Providers are No Different Than Coffee Retailers
B2B services providers are no different then coffee retailers in one key respect: different customers have different wants and needs…..and a widely varied willingness to pay.
Read MorePrices Send Signals to Customers: The Jewelry Store Version
“You can signal inferiority and repel, or you can indicate quality and attract your ideal customer. Yes, price persuades.” An illustration from a classic book on influence and persuasion.
Read More“How to Increase Your Prices and Profits”: My Interview on the “Biz Communication Show” with Dr. Bill Lampton
Thanks to Bill Lampton, Ph.D., the “Biz Communication Guy,” for having me as a guest on his “Biz Communication Show.” We discussed pricing topics like how to deal with the “I can’t afford you” objection, the need to have a value conversation before pricing your service, and how professional service providers offer intangible value which goes well beyond the service itself.
Read MoreYour Pricing is a Signal to Customers
Your prices send signals to customers…sometimes messages you didn’t intend. A master woodworker’s story illustrates the point.
Read MoreHow Apple Hit One Trillion in Market Value with Disappointing Sales
Apple’s rise to one trillion in market value–a first in U.S. business history–was achieved because of a pricing strategy which overcame missed forecasts. There’s a lesson (and opportunity) here for all of us.
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