Posts Tagged ‘pricing’
Dogs Chase, Experts Don’t
On expertise, dogs, and the unintended signals some professional services providers send.
Read MoreHow Clients Benefit When You Charge More
Yes, It’s counterintuitive. But clients benefit more when you charge a higher price, one based on the value they perceive receiving from you, than if you discount your services.
Read MorePricing and Urgency
Urgency is a client value. Your service options and pricing should reflect that value. Thoughts on pricing and urgency.
Read MoreThe Red Flags of Inadequate Pricing
The Red Flags of Inadequate Pricing February 17, 2020 Recently I was on a discovery call with a videographer. This man has been in business for five years, and he felt like he needed to make some major changes to his business if he was going to achieve goals he’d set for himself. About 15…
Read MoreWarren Buffett on Pricing Power and Your Idiot Nephew
Warren Buffett on Pricing Power and Your Idiot Nephew December 13, 2019 I’ve written previously about Warren Buffett and his comments on pricing power. Buffett made a comment on the importance of pricing in evaluating a business which is frequently quoted by investors and folks like me who do work in pricing: The single most…
Read MoreConfidence and Pricing Your Services
Confidence and Pricing Your Services November 1, 2019 I’ve given several presentations to various groups over the last few weeks, including some student entrepreneurs just starting out. In the questions which come during and after those presentations, the underlying problem of confidence always comes up. Lack of confidence is that uneasy sensation when you get…
Read MoreContext in Pricing: The Waffle House Edition
Context in Pricing: The Waffle House Edition February 12, 2019 My son is a Waffle House fan and has been since he was old enough to know what’s going on. He’s 18 now and there’s a Waffle House story in which he’s the featured star that I love to tell him now. It’s the kind…
Read MoreThe “Friends and Family” Discount for Professional Service Providers
Why giving “friends and family” discounts can be harmful for professional services providers.
Read MorePrices Send Signals to Customers: The Chiropractic Edition
Prices send signals to customers: signals that attract, and signals that repel. In this post, I ponder the signals sent by a local chiropractic practice.
Read MoreTo Improve Cash Flow, Don’t Miss the Most Effective Remedy
The highest impact, lowest risk way to solve a cash flow problem is better pricing. It’s not an opinion, but a fundamental accounting principle.
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