Pricing “Tricks”

Pricing “Tricks”

For high-ticket solo and small professional services providers, the key to more effective pricing lies in defining where the client sees value, quantifying that value, and pricing to receive a small portion of that realized value. It’s value pricing.

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Exchange of Value

Exchange of Value

There’s an exchange of value in every transaction. Every transaction involves two parties who have their own perceptions of value.

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It’s a Journey

It's a Journey

I didn’t come bopping out of the price and value womb fully formed. It’s why my forthcoming book is titled “The Price and Value 𝙅𝙤𝙪𝙧𝙣𝙚𝙮.” It’s a journey.

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Plumber Pricing

Plumber Pricing

Price the needed velocity. When confronted with a premium price, such clients will make their own determination as to how important that year-end closing is, and therefore how much they value your project.

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