Posts Tagged ‘pricing’
It’s a Journey
I didn’t come bopping out of the price and value womb fully formed. It’s why my forthcoming book is titled “The Price and Value 𝙅𝙤𝙪𝙧𝙣𝙚𝙮.” It’s a journey.
Read MoreA Few Sure-Fire Ways to Know the Pricing of Your Services is Off (or maybe just flat out wrong)
You’re running too many “specials” and offering discounts right and left. Why? Because you’re conditioning client to think solely about your price and wait for your specials.
Read MoreAdding Value Doesn’t Have to Be Expensive
Value is intangible as well, and inextricably tied up in how clients perceive you, your soft skills, how you do what you do, and factors which have nothing to do with your features and benefits.
Read MoreDo What Makes Your Heart Sing
Thoughts on lifestyle businesses, scaling, and why you got in business in the first place, if you’re a solo or small firm professional services firm.
Read MoreDealing with Clients Who are at Their Worst
Effective value conversations aren’t just a method to determine and improve our own pricing. The conversation itself can offer a tremendous gift for our clients.
Read MorePlumber Pricing
Price the needed velocity. When confronted with a premium price, such clients will make their own determination as to how important that year-end closing is, and therefore how much they value your project.
Read MoreValue is Like a Bank Account
No value balance stays static for long. It rises or falls, based on the value we add or the value we take away.
Read MoreThe One Question You Must Answer if You Plan a Price Increase
Moreover, since the value in this question is the value perceived by your clients, not your own opinion of value delivered, it means that you must have had some inquiring dialogue with your clients along the way.
Read More“I Want to Help Everyone”
Yes, you’re a professional services provider. You’re doing what you do because you want to serve, you want to help people. Helping everyone, though, is not a business strategy which makes any sense.
Read MoreHide the Wall Hangings
Those framed diplomas and certificates look great on your office wall, but the mistake is carrying those wall hangings around in your head like they’re the most important thing in the world.
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