It’s a Journey

It's a Journey

I didn’t come bopping out of the price and value womb fully formed. It’s why my forthcoming book is titled “The Price and Value 𝙅𝙤𝙪𝙧𝙣𝙚𝙮.” It’s a journey.

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Plumber Pricing

Plumber Pricing

Price the needed velocity. When confronted with a premium price, such clients will make their own determination as to how important that year-end closing is, and therefore how much they value your project.

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“I Want to Help Everyone”

“I Want to Help Everyone”

Yes, you’re a professional services provider. You’re doing what you do because you want to serve, you want to help people. Helping everyone, though, is not a business strategy which makes any sense.

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Hide the Wall Hangings

Hide the Wall Hangings

Those framed diplomas and certificates look great on your office wall, but the mistake is carrying those wall hangings around in your head like they’re the most important thing in the world.

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