Posts Tagged ‘pricing’
Car Phones, ChatGPT, and Mindset
When you say that “[fill in the blank] will never happen,” you’re creating a fixed mindset for yourself and your business.
Read MorePricing “Tricks”
For high-ticket solo and small professional services providers, the key to more effective pricing lies in defining where the client sees value, quantifying that value, and pricing to receive a small portion of that realized value. It’s value pricing.
Read MoreExchange of Value
There’s an exchange of value in every transaction. Every transaction involves two parties who have their own perceptions of value.
Read MoreIt’s a Journey
I didn’t come bopping out of the price and value womb fully formed. It’s why my forthcoming book is titled “The Price and Value 𝙅𝙤𝙪𝙧𝙣𝙚𝙮.” It’s a journey.
Read MoreA Few Sure-Fire Ways to Know the Pricing of Your Services is Off (or maybe just flat out wrong)
You’re running too many “specials” and offering discounts right and left. Why? Because you’re conditioning client to think solely about your price and wait for your specials.
Read MoreAdding Value Doesn’t Have to Be Expensive
Value is intangible as well, and inextricably tied up in how clients perceive you, your soft skills, how you do what you do, and factors which have nothing to do with your features and benefits.
Read MoreDo What Makes Your Heart Sing
Thoughts on lifestyle businesses, scaling, and why you got in business in the first place, if you’re a solo or small firm professional services firm.
Read MoreDealing with Clients Who are at Their Worst
Effective value conversations aren’t just a method to determine and improve our own pricing. The conversation itself can offer a tremendous gift for our clients.
Read MorePlumber Pricing
Price the needed velocity. When confronted with a premium price, such clients will make their own determination as to how important that year-end closing is, and therefore how much they value your project.
Read MoreValue is Like a Bank Account
No value balance stays static for long. It rises or falls, based on the value we add or the value we take away.
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