sales – Ray Business Advisors

I Didn’t Forget

By John Ray | January 18, 2023 |

Here’s what “lead gen” in LinkedIn looks like from the perspective of the recipient: spam.

“People don’t like to be sold, but they love to buy.”

By John Ray | December 1, 2022 |

If you think you have to be a “salesperson” with all the associated stereotypes that roll around in your head, you don’t. Just go serve people. Sales is service.

It’s Not a Sales Call, it’s a “Best Fit” Conversation

By John Ray | May 10, 2022 |

A better way to frame these conversations is to start out with something like “let’s see if we’re a good fit, and to do that, I need to ask some questions.”

What Checking References—Or Not—Reveals about a Prospect

By John Ray | September 10, 2020 |

How should you judge a prospect who doesn’t check the references you’ve provided? Such a circumstance may indicate a price-sensitive client you want to avoid.