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LinkedIn For Professional Services Providers: An Interview with Gregg Burkhalter, The “LinkedIn Guy”

By John Ray | April 14, 2022 |

Gregg Burkhalter, "The LinkedIn Guy," LinkedIn personal branding relationship building

On this episode of “The Price and Value Journey,” Gregg Burkhalter, dubbed “The LinkedIn Guy” by his clients, joined host John Ray to share his advice about effective relationship building and personal branding on LinkedIn.

The “Friends and Family” Discount for Professional Service Providers

By John Ray | January 24, 2019 |

Why giving “friends and family” discounts can be harmful for professional services providers.

Do You Really Know Your Competition?

By John Ray | November 16, 2018 |

The identity and nature of your competition is not always obvious. Do you know the sources of your competition? How do you use that knowledge to build a perception of value to your customers?