Posts Tagged ‘Subway’
Before You Buy a Franchise, Please Read This
Maybe you’ve been laid off. Maybe you’re one of the seeming few able to retire from the corporate world gracefully, but you don’t want to completely hang it up. Whatever the reason, if you’re considering buying a franchise, do NOT buy one in which the franchisor can control the pricing of your product or service. I explain in this post.Read More
Do You Really Know Your Competition?
The identity and nature of your competition is not always obvious. Do you know the sources of your competition? How do you use that knowledge to build a perception of value to your customers?Read More
The Death of Subway’s $5 Footlong and the Lingering Pain of a Jingle
If you build your brand based on a discounted price, trouble will follow. That’s the lesson of Subway.Read More