Posts Tagged ‘testimonials’
Testimonials and Resumes
As you think about soliciting testimonials from your best clients, think resumes. When your client mentions the measurable outcomes they’ve experienced from your work, ask if they will write a testimonial based on that statement. Tell them you’re happy to get them started with a draft to edit freely if they wish.
Read MoreThe Journey from Pain to Delight: A Case Study of An Effective Testimonial
The most effective testimonials recount a journey: from customer pain, to service provider solutions, and ending with delight and relief. Here’s an illustrative case study of such a testimonial.
Read MoreThe One Essential Element of a Great Testimonial
The ideal testimonial is one with which your ideal clients immediately identify, and there’s one element every great testimonial possesses.
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