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  • Home
  • Meet John Ray
  • Problems We Solve
  • What Real People Say About John Ray
  • Blog: The Price and Value Journey
  • Podcasts

Posts Tagged ‘testimonials’

The Journey from Pain to Delight: A Case Study of An Effective Testimonial

By John Ray | October 20, 2020 | 0

The most effective testimonials recount a journey: from customer pain, to service provider solutions, and ending with delight and relief. Here’s an illustrative case study of such a testimonial.

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The One Essential Element of a Great Testimonial

By John Ray | September 15, 2020 | 1
testimonial

The ideal testimonial is one with which your ideal clients immediately identify, and there’s one element every great testimonial possesses.

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