trust – Ray Business Advisors

Trust is Priced with Very Slim Margins

By John Ray | November 29, 2022 |

For those of us who are solo or small firm professional services providers, the lesson is clear: trust is priced on very slim margins. Trust is a critically vital currency in our everyday work.

Trust Goes Viral: What it Means for Your Small Business

By John Ray | January 28, 2021 |

What the experience of a Montreal-based Chinese restaurant says about trust and business in today’s world.

“Know, Like, and Trust” Starts with Service

By John Ray | August 27, 2020 |

There’s a cliché that “people do business with those that they know, like, and trust.” That’s true, but “know, like, trust” starts somewhere else that’s counterintuitive: service.