Posts Tagged ‘value pricing’
On Confidence and Silencing the Voice in Your Head
The biggest problem most professionals have with their pricing starts with a lack of confidence. The solution to this problem starts with a change in perspective.
Read MoreAn Impatient Garage Door Repairman
An Impatient Garage Door Repairman March 26, 2019 One day I woke up, sleepily took care of our morning potty time for our dogs. As I brought in the last one and lowered the garage door, disaster struck. As the door lowered, it crinkled. My wife couldn’t get out of the garage; fortunately, I was…
Read MorePrice Effectively or Die: Pricing for Startups
A write-up of a talk I gave on pricing for startups at LaunchGSU, the startup incubator at Georgia State University.
Read MoreDo You Really Know Your Competition?
The identity and nature of your competition is not always obvious. Do you know the sources of your competition? How do you use that knowledge to build a perception of value to your customers?
Read MoreMatching Vision and Talent: How One Videographer Invites a Value Conversation With Clients
How videographer Trenton Carson responds to the “what are your rates?” question from clients . . . and how he invites them into a value conversation.
Read MoreHow to Respond to the “What are Your Rates?” Question
You meet a prospect at a networking event, or maybe they find you online. The first question they ask is “what are your rates?” How should you respond? Here’s an answer for that question.
Read More“How to Increase Your Prices and Profits”: My Interview on the “Biz Communication Show” with Dr. Bill Lampton
Thanks to Bill Lampton, Ph.D., the “Biz Communication Guy,” for having me as a guest on his “Biz Communication Show.” We discussed pricing topics like how to deal with the “I can’t afford you” objection, the need to have a value conversation before pricing your service, and how professional service providers offer intangible value which goes well beyond the service itself.
Read MoreThe Value of a Barber: More Than Just a Haircut
Some professional baseball players see enough value in their barbers to fly them around the country (sometimes internationally) to get a haircut. Why? Because these barbers meet some intangible value needs these players have. It’s a reminder that all our customers have intangible needs we meet which go beyond the features of our product or service.
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