What Strategic Thinking Reveals

What Strategic Thinking Reveals

In the IT services world, that’s a business owner who’s thinking more about their provider as a “break, fix” vendor when something goes wrong, instead of a vital resource in the long-term growth of their business.

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Chat GPT and Pricing

Chat GPT and Pricing

“The emergence of technology like ChatGPT puts the outdated — yet deeply ingrained — time-based billing model at further risk”

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Pricing “Tricks”

Pricing “Tricks”

For high-ticket solo and small professional services providers, the key to more effective pricing lies in defining where the client sees value, quantifying that value, and pricing to receive a small portion of that realized value. It’s value pricing.

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Exchange of Value

Exchange of Value

There’s an exchange of value in every transaction. Every transaction involves two parties who have their own perceptions of value.

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Value Gone Stale

Value Gone Stale

Value Gone Stale February 16, 2023 In recent survey results on the least desired Valentine’s Day gifts, one of the top choices was the classic heart-shaped box of chocolates. Over half of the respondents in this survey agreed that this gift represents a “cop-out.” Forty or fifty years ago, the heart-shaped box of chocolates was…

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“I Want to Help Everyone”

“I Want to Help Everyone”

Yes, you’re a professional services provider. You’re doing what you do because you want to serve, you want to help people. Helping everyone, though, is not a business strategy which makes any sense.

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An Impatient Garage Door Repairman

An Impatient Garage Door Repairman March 26, 2019 One day I woke up, sleepily took care of our morning potty time for our dogs. As I brought in the last one and lowered the garage door, disaster struck. As the door lowered, it crinkled. My wife couldn’t get out of the garage; fortunately, I was…

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