Posts Tagged ‘value proposition’
Essentials
Chaos disrupts, but it also reveals. Your clients and prospects have been upended, revealing new opportunities for you to add value.
Read MoreNot Just Important, But Immensely Valuable
A conversation I had with a business owner reveals what makes his CPA not just important, but immensely valuable. It’s a lesson for all of us as professional services providers.
Read MoreWhat I’m Worth
What I’m Worth August 19, 2019 “I should get paid what I’m worth.” I hear this sentiment, and variations on it, from professional services providers whom I speak to about their pricing. “What I’m worth” is dangerous language for a B2B services provider. “What I’m worth,” in isolation, can easily get turned into “what I…
Read More“Make Others Cool”: Microsoft, Empowering Customers, and Better Pricing
CEO Satya Nadella has turned Microsoft around with a simple change in perspective. His example is great one for all of us, and essential if you want to achieve better pricing for your product or service.
Read MorePeter Drucker, Women’s Shoes, and What Customers Really Buy
Customers don’t buy our products or services, per se. It’s much deeper than that, as management consultant Peter Drucker explained. Some wisdom from a legend; ignore it and you’ll be setting the wrong price.
Read MorePosting Prices and Value Propositions on Your Website: A Property Inspector’s Example
Should you post your prices on your website? How do you communicate the value you provide to attract clients who don’t want the cheapest provider, but want the best and are willing to pay for it? Here’s the case of a property inspector who deftly handles these questions.
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