The Red Flags of Inadequate Pricing February 17, 2020 Recently I was on a discovery call with a videographer. This man has been in business for five years, and he felt like he needed to make some major changes to his business if he was going to achieve goals he’d set for himself. About 15…

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How a Higher Price Makes You More Competitive

How a Higher Price Makes You More Competitive February 7, 2020 I was with a videographer the other day who I’ve had multiple visits with on his pricing. “I raised my prices again,” he said. He went on to talk about the benefits he received from that move, including weeding out clients who aren’t a…

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