The Worth of Your Business is Determined by Perceived Value

The Worth of Your Business is Determined by Perceived ValueMarch 25, 2022

When it's all said and done, the viability and worth of your business is determined by clients, specifically, the value they determine they receive from you and your work:

"Good marketing can sell once, but only a good product can sell twice. In the long run, your performance reverts to the value you provide." (James Clear)



Image created using Craiyon (Formerly DALL-E Mini)

(This blog post was also posted on LinkedIn.)

©Ray Business Advisors, LLC and John Ray


About me: I help solo or small professional services firm owners with the confidence and positioning necessary to improve their pricing and change the trajectory of not only their business but their life.

I have a podcast called The Price and Value Journey, which features interviews with industry leaders and audio versions of my blog posts. You can find the podcast on your favorite podcast app.

I also have a book coming out in 2023:  The Price and Value Journey: Raise Your Confidence, Your Value, and Your Prices to Grow Your Business Using The Generosity Mindset.

For more information, go to

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